Sascha Becker’s interview in C magazine

“Building a bridge between Communication and HR, plus demonstrating the importance of communication to countless directors” led the Logeion jury to name Sascha Becker as their Communication Man 2020. For years, he has been tirelessly recounting the mantra that “happy employees = happy customers = more business value” and arguing that working on a strong employee journey and employee alignment should form part of the agenda of the board, Communications and HR. His goal? To ensure that employee communication is treated more strategically.