PROOF | change communication & employee alignment


Bronze for VGZ ‘Our Heartbeat’

Tuesday we won another international award! This time PROOF was awarded together with VGZ at The International Content Marketing Awards in London. Bronze in the category ‘Best Inter-Company Engagement’. Proud!

According to the Jury: “PROOF’s Heart for Sensible Healthcare campaign for VGZ was deemed a unique way to tackle employee engagement that inspired pride and positive sentiment within the staff”.

‘Sensible care’ is key in the new positioning of VGZ. This means: better care for patients at lower cost, suggested by care providers. The new pay-off reads: ‘Heart for sensible care’. Before VGZ launches its pay-off externally, it is important to introduce to its employees first. PROOF develops Our Heartbeat: a rap with heartbeat as beat, written by four rappers. The input for the rap are the stories of employees, that prove how VGZ and its employees bring sensible care to life.

Read more about the case here.

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