We're entering the last month of a bizarre year. A year that has flown by and at the same time lasted forever. It's time for 2021.

And as we cross the threshold into the new year, we would like to reflect on the people who have made a difference in 2020. The people who we think are a great example of how you can change things in times of change. So on 21 January, 2021, we will be holding a webinar – verschilmakers.hracademy.nl – in which a number of our clients will tell their story. From Zeeger Josephus Jitta, Director Learning, Talent & Leadership Development at Albert Heijn to Sabrina Deij, Senior Corporate Communication Advisor, and Walter Minderhoud, Manager HR Expertise at Royal FloraHolland. You can even get a discount worth €100 for this online event using the special PROOF code 1TCKTPR. Enjoy it!

There are also plenty of other reasons to look forward to next year. Employee alignment will command even more of the organisation's attention in 2021, which is great news for us because it is something we love to help our clients with.

Something else to look forward to: PROOF will mark its 20th anniversary in 2021, and we plan to celebrate it. We will be looking back on the first two decades and forward to the future, together with our clients and our team. And we will continue to share knowledge, this time with the publication, in the spring, of the sixth PROOF book about how happy employees contribute to successful change.

On behalf of everyone at PROOF, I wish you a wonderful December and holiday season. Stay healthy and have a great time.

Best wishes from everyone here at PROOF,

Bea Aarnoutse - managing director
+31 6 21 844 402

Communication and the board
5 tips to ensure your Communication department is always a topic in the boardroom.
The difference-makers
Want to learn what the "difference-makers" in HR have to tell? With the special PROOF code (1TCKTPR) you can join the online event for €199 instead of €299. Register now at: verschilmakers.hracademy.nl
Time for tailor-made research by Motivaction & PROOF
Since the start of the coronavirus pandemic, Motivaction and PROOF have been investigating the influence it is having on work in the Netherlands. Read the highlights here (in Dutch).
Connecting tomorrow with today
Energie Beheer Nederland wants to carve out a new role in the energy transition. That means building a strong employer brand and attracting new talent. A case of self-transformation and practising what you preach.
New strategy for UMC Utrecht
University Medical Centre Utrecht has developed a new strategy aimed at securing its leadership position. Called "Connecting worlds", it will only succeed if its 13,500 employees understand it, implement it and deliver on it.
Connect to grow
Royal FloraHolland wants to move to a digital platform. It's a huge, fundamental change for the whole organisation, and it has to be introduced in one of the most difficult periods in recent business history.
We've got talent?! Ingrid gets us all, erm, dancing in a Teams meeting. Oh well, it seemed like a good idea at the time.
Morale booster: A special version of Quartets, featuring photos of and sent to everyone who works at PROOF.
Who shares wins: Tess gives a new-normal workshop about onboarding. PROOF continues to share knowledge, even if we have to do it remotely.
Smile for the camera: Krijn making a client vlog from his new "home studio". It looks like he got dressed up for it.
Whatever it takes to tell a great story
PROOF the alignment agency
Veemarkt 135 NL - 1019 CC Amsterdam - +31 20 521 39 80