One thing that has become clear during the corona crisis is just how important it is that your employees feel happy and appreciated in their work. Happy employees are willing to go further during a crisis, demonstrating what we always say: that happy employees = happy customers = more business value. But how do you ensure that the right people keep doing the right things? That employees, having to work remotely, don't start to feel lost, and that managers continue to play their role?

Research we conducted with Motivaction has shown that many employees valued the support they received from their managers and the board in those initial months of the coronavirus pandemic. With the crisis showing no sign of easing, it is important we learn from that experience. Which lessons from then can we translate into current practice? What should our new story be? How can we involve managers and employees in that story? This is the challenge that many organisations now face.

Over the last few weeks, we have run employee experience design thinking sessions with a number of our clients. During these sessions, a cross-section of managers and employees decide which factors in their organisation's employee journey should be given priority. By genuinely listening to and working with a diverse and multidisciplinary group, HR and Communications can develop plans to create an optimal employee experience. As an approach, it really works. On a different but also positive note, we are happy to have welcomed more new clients during the summer. They include Croonwolter&dros, CSU, NFU, Paardekooper and TBauctions. We like nothing better than doing effective work for and with great clients, so we're feeling optimistic about the autumn!

Best wishes from everyone here at PROOF,

Bea Aarnoutse - managing director
+31 6 21 844 402

Sascha in C magazine
Our very own Sascha Becker laid out his philosophy on the employee journey and employee alignment in a recent interview in C magazine (in Dutch).
Remote working & engagement
How do you keep your remote workers engaged and aligned? Colleague Bea Aarnoutse tackles this during her keynote at HR Academy's online conference 'Remote working & engagement' on 27 October. Sign up now.
Long live the story
In uncertain times in particular, it is crucial to have an unambiguous story that you can tell your employees. But how do you create that story? Six questions for PROOF's Marianne Jaarsma.
WORK Some highlights
HumanTotalCare: #meerbetekenen
HumanTotalCare's various brands advise and support employers and employees in the Netherlands. Now, with an updated strategy, it wants to attract new talent and show how its people can make a difference. The result is the #meerbetekenen (mean more) concept.
Wanted: more than just a teacher
Showing that being a teacher also means being more than a teacher is proving to be a powerful and persuasive message for ROC Amsterdam-Flevoland in its drive to recruit new talent.
PROOF on location for PWN.
PROOF on location for Royal FloraHolland.
Design thinking session with HumanTotalCare.
A warm welcome to our new design intern Isa.
Whatever it takes to tell a great story
PROOF the alignment agency
Veemarkt 135 NL - 1019 CC Amsterdam - +31 20 521 39 80