It’s party time!

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The employee journey: how to build an awe-inspiring experience.

This is the title of PROOF’s fifth book by our colleagues Wenda Bolink and Sascha Becker. It will be available from September in Dutch, and at the end of the year in English as well. And that seems to us like a great reason for a party!

Focussing on the employee journey has many benefits for organisations. It makes it easier to attract the right talent for your organization, existing employees are willing to put in more effort and ex-employees become ambassadors. Organisations are becoming increasingly aware of how important their employees are and starting to act accordingly.

We have added a lot of great clients over the past few months. Clients who all want to improve their employee journey: from mapping it to focussing on improving specific touchpoints. That’s also something to celebrate 😉

We’d love it if you’d come and celebrate with us on Thursday, 13 September. Please let us know if you will be joining us via the link below.

Best wishes from all of us here at PROOF,

Bea Aarnoutse - managing partner
+31 6 21 844 402


On 13 September we’ll be holding a party in front of our office at the Veemarkt in Amsterdam. With good food, good music and good company, we’d love it if you’d be there to celebrate with us as well. RSVP here and we’ll keep you posted.


Why is there so much talk about the employee journey? And how do you put it into practice? Sascha Becker & Wenda Bolink answer five questions about the employee journey.

Dura Vermeer
Dura Vermeer wants to become one of the top three pioneers in the construction sector. PROOF developed a high impact employer brand.
NN makeover
How to create a fresh and future forward environment? Read more about the quick office make-over at NN.
National Holocaust Museum
The National Holocaust Museum in formation has asked PROOF to develop a film about the goals of this unique museum. The idea is to attract partners to support it in becoming a permanent museum.
The terrace on the Veemarkt is open again
Workshop 'when the employee journey meets the customer journey' at Beeckestijn Business School
Training ambassadors (‘Krachtpatsers’) at Univé
100 days at PROOF: celebration for Charissa and Door
Whatever it takes to tell a great story
PROOF the alignment agency FLICKERING WALL the storytelling agency
Veemarkt 135 NL - 1019 CC Amsterdam - +31 20 521 39 80
29 Throgmorton Street - London EC2N 2QP - UK - +44 207 947 4923