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2018 is set to be the year of the integrated employee journey. The year of high potentials who make conscious choices, passionate employees who throw everything into making their business a success, and ex-colleagues who, acting as ambassadors, attract new talent to their former employers. The employee journey is ‘hotter than ever', as a long-time client enthusiastically told us. We agree.  

Our goal is simple: to work with our clients to help them attract, connect and inspire the right talent. And to help people who no longer fit to exit in the best possible way. You can find examples of how we do this in our cases, nominations and awards, in talks, on our website, and in our newsletters. Like the work we have done for Univé, MN and DLL, for example. Even better, our fifth book is underway. Written by PROOF’s Sascha Becker and Wenda Bolink, it is dedicated to the Employee Journey, again underlining our belief in sharing what we know.

It promises to be another energising year. To ensure we continue to deliver solid work and move mountains, we have strengthened the PROOF team with strategist Camille van de Loo, while Charissa Tetteroo and Door van Dinten will be starting as project managers on 1 February.

Enjoy the newsletter, and best wishes from everyone here at PROOF,

Bea Aarnoutse - managing partner
+31 6 21 844 402

WORK Some highlights:
Cooperative insurance company Univé is at the heart of Dutch society. To celebrate this, Univé and PROOF organise ‘De dag van de kracht’ (‘Power day’) in which employees help out in the community, then meet up for a big party.
The annual DLL company review uses storytelling to show and tell who DLL is, what it does and what the company believes in. Produced with PROOF, the DLL Company Review was nominated for the European Excellence Award in 2014 and for the Midas awards in 2016 and 2017.
When pensions’ administrator MN asked for help implementing a change programme, we took their concept of creating a future-proof ‘house’ and ran with it – in film, in meetings and including creating a literal house to which employees can add their building blocks.

Christmas at the Veemarkt.

Word up: PROOF will be again giving lectures at Nyenrode Business University, MindCampus and EURIB in 2018.

PROOF Award wall – lots of opportunities for 2018.

Transformer: Cool design turned a dull office into a buzzing home for NN’s agile start-up.

Whatever it takes to tell a great story
PROOF the alignment agency FLICKERING WALL the storytelling agency
Veemarkt 135 NL - 1019 CC Amsterdam - +31 20 521 39 80 29
29 Throgmorton Street - London EC2N 2QP - UK - +44 207 947 4923