A Jumbo-sized success?
The nomination in the category ‘Internal Branding Company of the Year’ is for a concept we created called ‘Wij van Jumbo houden van’ (rough translation: At Jumbo we love).
The aim was to communicate and share the Jumbo story and feeling to the 30,000 employees the company acquired when it took over a rival supermarket chain. Thanks to an innovative communication architecture, all 30,000 new Jumbo staff (plus its 15,000 existing ones) – from management to shop floor – were helped to get to know the Jumbo story, the company’s DNA, its shop formula and its 7 Pledges.
The winner will be announced on 31 March and we’re obviously hoping for a huge success. Meantime, you can read the case here.