PROOF | change communication & employee alignment


Engaging employee journeys

Having the right people wanting to work for you, passionate employees who help to make your organisation a success, and former employees who continue to be fans – ensuring the best possible employee journey really pays off.

A better way to attract talent

The benefits of having a great employee journey include higher sales, lower employee turnover and less sick leave. But the real kicker is that it makes it easier to attract the talented new employees you need to achieve your organisation’s ambitions. As more and more organisations compete for talent, investing in the employee experience is an absolute must for all organisations.

Happy employees = happy customers = more value

At PROOF, we help our clients create a winning employee journey to attract, sign, onboard, engage and inspire the right people, up to and including the moment they move on. We believe that happy employees = happy customers = more value. In other words, that creating an aligned workforce of employees who feel at home at work, give the best of themselves and know how they can contribute to a shared ambition, delivers business success and a stronger reputation.

We help organisations do this by establishing an optimal experience throughout the employee journey. We base this on an attractive but honest promise to current and potential employees – the Employee Value Proposition.

Discover your employee journey touchpoints

PROOF’s employee journey framework gives a clear overview of the full employee journey. Using it, you can identify the key touchpoints for potential and existing employees and the organisation. The framework can also be used to scan and gain insights into the organisation’s strengths and weaknesses. And it shows you where you can improve the employee experience, enabling you to focus on the high-impact touchpoints and deploy the right interventions to make your employees happier.


Buy the book and start now

The employee journey framework is discussed in more detail in The employee journey, written by PROOF strategists Sascha Becker and Wenda Bolink. Packed with insightful facts, figures and cases, it offers valuable tools to improve the employee experience in your organisation.


Want to know more?

  • You can order the Dutch version of the book on
  • For the English version, send an email to with your address and billing information.
  • We also share our vision and experiences through inspiration sessions, workshops, seminars, masterclasses and webinars. Follow our LinkedIn page for more information.



Want to work together?

PROOF helps deliver real and sustainable business value throughout the employee journey by:

  • Developing change communication programmes – read more about the support we offer here.
  • Developing employee alignment and internal branding programmes – read more about the support we offer here.
  • Developing employer branding campaigns – read more about the support we offer here.
  • Developing leadership communications – read more about the support we offer here.
  • Developing recruitment marketing and job branding activities – read more about the support we offer here.

Learn more about how we work?

Our 6 steps? Check out PROOF in 1 A4 (English version here | Dutch version here).


Eager to co-create with employees? Check out our Employee Journey Workshops – summer edition.

Veemarkt 135
1019 CC Amsterdam
The Netherlands

+31 20 521 39 80
46 New Broad Street
London, EC2M 1JH
United Kingdom
Keep in touch with us