Proof

BEKIJK DE NEDERLANDSE VERSIE

SOOB
Young people ‘like’ logistics

Getting young people interested in working for the logistics sector isn’t a easy task. VTL and TLN’s ‘Hollands Goud’ campaign, which was commissioned by SOOB, therefore has the job of improving the sector’s image.

Part of this involves rolling out a social media campaign. Initially attracted by interesting online content, the target group will discover the many challenges that exist in the world of logistics. Under the tag #HollandsGoud, the branch will also be called on to present itself and to ‘share’ examples of how interesting logistics can be.

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