PROOF | change communication & employee alignment


Dura Vermeer
Waarmakers (Achievers)

An ode to the people of Dura Vermeer

Dura Vermeer employees are “waarmakers” – achievers in English.
This goes for the company’s hard-working road crews, project masterminds, and solid office teams. Together, these people deliver innovative projects.

In 2016, Dura Vermeer introduced the “Waarmakers” internal concept. A year later, PROOF was asked to picture these achievers.

This film is an ode to the people who work at Dura Vermeer. It spotlights the people who, day in and day out, help to make the Netherlands better and more beautiful. It highlights the true achiever’s mentality.

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The Netherlands

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United Kingdom
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