PROOF | change communication & employee alignment


Students get more during the Volvo Ocean Race Festival

As part of the Get on Board concept, Brunel asked PROOF to develop an activation campaign. The aim was to position Brunel as an attractive employer amongst high potentials, so that students consider working for Brunel after they graduate. The activation campaign, “Access to more”, literally gave them more: entry to an exclusive student event during the Volvo Ocean Race Festival.

With its Access to More activation campaign, Brunel enabled high potentials to experience that it as an employer has more to offer. Because high potentials are after more: career, growth, future and opportunities. Students were given the opportunity to discover that for themselves during an exclusive event in Scheveningen where Brunel gave them more: short inspiring talks about career and business, a rigid-inflatable boat speed date on the water where they discovered their career options, a living room concert by Miss Montreal and much, much more. It was all held at a top location: the exclusive Brunel Pavilion at the Volvo Ocean Race Festival in Scheveningen. Students rode to this exceptional venue in a special tram with a singer-songwriter performing on board.

The campaign primarily targeted students from Dutch universities of technology, with the focus on students from Delft University of Technology. The campaign also targeted IT and Finance students from the universities of applied sciences in The Hague, Leiden and Rotterdam, the Inholland University of Applied Sciences and Erasmus University. And with hundreds of enthusiastic students taking part, the event can certainly be called a great success.





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