PROOF | change communication & employee alignment


Together NPO

Together. NPO. One story, five ambitions. The Nederlandse Publieke Omroep (NPO, the Dutch public broadcasting organisation) aims to enrich and strengthen Dutch society with programmes that inform, inspire and amuse. But that doesn’t happen without a bit of effort. The world of television is changing fast – from Netflix to commercial TV, from mobile to tablets. NPO formulated a clear mission and five concrete ambitions. PROOF and NPO together created a targeted internal branding concept.

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