PROOF | change communication & employee alignment


Helping Athlon get there

PROOF has created a new visual identity for Athlon, the mobility arm of asset finance and leasing specialist DLL. All 10 countries in which Athlon operates will use it. Athlon’s existing logos are now being gradually replaced by one logo and the slogan: ‘Getting you there’. The brand restyle was launched at the same time as DLL’s own refresh, on 30 September 2014.

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