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First-class work

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Employee alignment

ONVZ is a non-for-profit healthcare insurer that prioritises the interests of its policyholders. It provides them with the best possible service and they have optimal freedom in choosing a doctor or hospital.


Help to bring the strategy to life

ONVZ approached PROOF to help it bring its strategy for 2023-2026 to life. Our analysis found that employees primarily want to know what the new strategy meant for them. They didn’t want “high-level stories” but clarity.

In developing the story, concept and implementation, we took deliberate account of this desire for clarity. The story and creative concept – Eersteklasse werk’ (First-class work) – help to ensure a good start which, in this case, is half the battle, and both leaders and employees quickly know what they need to do.

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Let’s have coffee!

Contact us. We will be happy to tell you more.

Sascha Becker
managing director


Valschermkade 37C
1059 CD Amsterdam
The Netherlands

+31 20 521 39 80