PROOF | change communication & employee alignment

Accon avm
Accountant at Accon avm

You are a large accounting firm, yet your target group never looks beyond the ‘big four’, even though the service package you are offering is at least as good as theirs. You are Accon avm, and you need a distinctive capacity and campaign to make that clear.

Your distinctive capacity isn’t difficult to find: Accon avm is both regionally active and close to its customers, the entrepreneurs/business owners, while at the same time providing all the benefits of a large accountancy firm. As an accountant, you meet with your clients personally and frequently advise businesses in your own locality. That’s a lot more responsibility than at the larger firms, yet without the corporate straitjacket. What’s more, you have all the growth and development opportunities you would have elsewhere. Which is the basis for the message: ‘Staying close takes you further’. After all, staying close to yourself pays the biggest dividends.

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