PROOF | change communication & employee alignment


Bea Aarnoutse on Alignment 2.0 in C Magazine

Every organisation wants an aligned workforce: employees who feel at home at work, give the best of themselves and know how they can contribute to a shared ambition. Employees who use their dedication to live up to the promises made the customers. Today, more than ever, employees are key to customer satisfaction and – in the longer term – the reputation of the organisation.

Read Bea’s interview in C Magazine about her book Alignment 2.0 here. At the moment it’s only in Dutch but wait a bit longer and we’ll have a beautiful English translation.

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